Will Apple Acquire Waze for the iPhone5 and iPad?

The rumor is burning up social media—from the Middle East, to Europe, to North America. The U.S. headquarters for Waze is in Palo Alto.

Waze, the Israeli traffic map app company whose U.S. headquarters is on Hamilton Avenue in Palo Alto, is rumored to be in negotiations with Apple for acquisition.

Tech Crunch is reporting that “Apple is sniffing around Waze with a view to a possible acquisition,” according to Mike Butcher , editor of Tech Crunch Europe. “After all, Waze is already a data partner for Apple’s Maps app and was the only app to gain meaningful marketshare after the Apple Maps fail.”

A call by Patch to Waze in Palo Alto has not been returned. The exact number of Waze employees in Palo Alto is not known.

Tech Crunch reached an Apple spokesperson who, when questioned about Waze, responded, “We don't comment on rumors or speculation.”

Maps have been a rare worm in Apple’s iPhone5. Apple composted its Apple Maps after widespread criticism and glitches. Since then, the company was rumored to be in the market for Foursquare. But the free Waze app has been widely adopted in Asia and the Middle East, giving Apple a built-in market.

If Waze is purchased by Apple , the fate of Palo Alto Waze employees is yet to be determined.


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Sudeep Johnson January 03, 2013 at 03:50 PM
I'm shocked this item is so newsworthy.Can't imagine why Apple can't use Google Maps - the work is already done and they work really well. But no, they have to have their own. I assume this is nothing to do with what consumers want or need but about making huge buckets of $.
Jennifer van der Kleut January 03, 2013 at 05:33 PM
Good point Sudeep - I love Google maps on my iPhone. Especially with the new iPhone5 where it speaks the directions to you!
Joan S. Dentler January 03, 2013 at 05:40 PM
Actually, this is a good innovation battle between these big guys. I've seen a Wave app in action and it's really a neat app-- It's a street-based reporting app, and allows the user to tell each other about accidents, traffic jams, parking issues, etc.


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