City Wants Feedback on Downtown Precise Plan

The City has crafted a survey they hope all residents will fill out, asking about how and when they tend to frequent downtown Redwood City.

Submitted to Patch by Pamela Estes, Redwood City Council-appointed Community Task Force member.

In May of 2012, the Redwood City Council considered amending the Downtown Precise Plan, which was adopted in January of 2011.

The Plan dictated that only retail businesses be allowed on the ground floor of Broadway between El Camino Real and Main Street. Some of the cross-streets to Broadway were also zoned "retail only" on the ground floor. This area is what some refer to as the "downtown retail corridor."

The proposed change was to allow a mix of office space and retail on the ground floor in this area.

This idea was met with strong opposition from downtown retail businesses and residents who believe that every great downtown needs a ground floor retail corridor, and to allow office space on the ground floor in the retail corridor would make it difficult to retain the existing downtown retail businesses, and make it even more difficult to attract new retail businesses. 

The City Council chose not to make the proposed change, for which many are grateful. Instead, the Council appointed a community task force to work with others to develop a plan to attract and retain retail businesses within the Downtown Precise Plan boundaries.

(If you are interested in more details, you can find the City Council minutes from the May 21, 2012 meeting under "Special City Council Meeting Minutes, May 21, 2012, Minute Book No. 64, Pages 129-135" online here.)

Among other things, the community task force - made up of a group of interested retailers, residents, building owners and Redwood City fans - has prepared a Redwood City Downtown Visitor Survey.

With the survey, we hope to gain valuable information from as many people as possible about how and when they frequent downtown, and use that information to brainstorm how we can continue to improve our downtown. The best results are achieved when everyone provides input, and we’d like to hear from you.

The survey takes about three minutes to complete, and we'd love to get your response by March 31. 

Click here or paste the link to your browser in order to respond to the survey:


Please share the survey with your friends and family and share the link via social media.

The members of the Community Task Force include:

  • Jeff Badstubner - V.P., Sequoia Realty Services
  • Shirley Bunger - resident, brand and marketing consultant
  • Steve Divney - associate, Colliers International 
  • Mike Kastrop - resident, principal architect, The Kastrop Group, Inc. Architects
  • Stephanie Kolkka - resident, owner, Brick Monkey and Kolkka Furniture
  • Lori Lochtefeld - owner, Fox Theatre and principal, Lacewell Realty, Inc. 
  • Dayna Marr - resident, owner, Pickled, Active Aggie, Peacebank Yoga
  • Brett Weber - Senior V.P., Colliers International

Also on RedwoodCity-Woodside Patch:

  • The Billionaires Among Us
  • Illegal Mattress Dumping Plagues Peninsula
  • Caltrain Strikes Empty Car on San Bruno Tracks
  • Redwood City-Based Evernote's Customer Accounts Hacked
  • City Wants Feedback on Downtown Precise Plan

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dorothea March 05, 2013 at 03:59 PM
what keeps me out of redwood city is their parking plan. once you find a place to park you have to walk around and look for the kiosk . sometimes that's a block away. theater under ground parking is badly planned out . if you drive an suv down there you know how difficult getting around down there can be. the city just looks dingy and grey. i've lived here all my life and rwc just has never seemed inviting. it's boring. if there is a place you want to go to it gets back to parking and it always has. instead of putting money and effort into trying to sell people a historical or theater dist. of which truly there is neither rwc just focus on cleaning itself up and fixing it roads most traveled , maybe that would get people to drive through. rwc has rich hispanic roots and why not build up middlefield road to attract more people there. that is a bustling neighborhood. help that out and help yourself out. rwc, you'd be amazed at what that community has to offer that downtown never can. it bustles.
Reality Check March 06, 2013 at 05:57 PM
@dorothea: Maybe you don't get around much, but congested streets and difficult parking are a hallmark of the most successful, vibrant downtown/retail areas pretty much anywhere in the world. Show me an area where there is lots of free, easy street parking and I'll show you an area that is struggling and/or dead.
Susan Pellizzer March 10, 2013 at 12:32 AM
Reality check! Menlo Park's thriving downtown business area offers free parking and I would say that area is far from dead. More to the point I think dorothea may be getting at that those who own homes close to downtown and in the past were able to go about our business in that area without irt being a major production. Currently we are finding our family neighborhoods filled with nothing but on street parking and overflow from people attending city functions. The goal here is to attract more traffic from outside the City, then tell me where do you plan on the overflow of cars to go when there is a big event in town? I am guessing city events do not effect you around your residence. Why don't we offer parking in your neighborhood and provide a free shuttle to downtown. Now that sounds like progress!


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