North Fair Oaks Council Approves ‘SportsHouse’

The county will now review the proposal of the largest indoor sports complex on the Peninsula.

The North Fair Oaks council gave developers the green light Thursday to continue plans to build a in unincorporated Redwood City. Developers newly named the facility “SportsHouse.”

Developers Maita Beer Distributors and Joe Fernando, the former owner of billiards and volleyball club The Players in Belmont, teamed up in September to build the complex at the former Maita Beer Distribution Warehouse on 5th and Edison Avenues. They have been brainstorming the facility’s plan for months, working with the North Fair Oaks community to incorporate requests and address concerns. to build the complex in the recently emptied former Maita Beer Distribution Plant.

The developers must wait to present their project to the county Planning Commission on Nov. 16, and the finally the Board of Supervisors on Dec. 13, but have with big-time athletes and local sports programs.

There are only about 400 large multi sports locations throughout the country, the closest being in San Jose and Alameda, Fernando said of filling a big need in the community. He added that they will partner with the county’s Sheriff’s Activities League to offer financial scholarships to underprivileged youth.

Developers hope this will be a place where kids could stay active after school and avoid sedentary behavior, which largely contributes to the obesity epidemic. 

For the adults, there will be adult sports leagues in addition to the youth leagues. The sports café, separate party and event rooms and interactive arcade with golf simulators and billiard tables will provide entertainment for all ages, Fernando said.

The operation hours and parking plans are still two points that the developers will address with the Planning Commission.

"The main concern is residents across the street do not want cars to enter and exit on Edison Way after 10pm,” developer Joe Fernando said. “But rather have asked we redesign to have cars enter/exit on 5th Avenue.”

"Other than that, the North Fair Oaks citizens and council members seemed just as excited as we are to have this positive project one step closer to realty"

Christina Heltsley October 23, 2011 at 03:30 PM
...seems like this would be an amazing addition for NFO and surrounding communities...SChristina
becky October 24, 2011 at 07:46 AM
This is a good idea, but I am really concerned about : 1. The traffic on 5th and Edison, where the facility will be. Unfortunately I live on that corner. The corner is really backed up with cars throughout the day as it is. 2. Noise during sleep hours. How loud will it be? I would imagine it will be quite noisy with all of the extra traffic: honking, etc. Will I be able to hear a lot of noise, even though it is enclosed? I wish I didn't live across the street. Could be a problem.
Joe Fernando October 24, 2011 at 11:11 PM
Becky, Thanks for your comments and concerns 1. League games will have "staggard" starts and finishes, beginning at 5pm. We are working with the planning dept to reconfigure oure exit/entrance after 10pm so as not to bother our great neighbors. I promise it will be better than a distribution warehouse, where trucks are allowed to operate 24/7. 2.The sound proof "tilt up" concrete walls will keep most if not all of the noise inside. Not sure how many people are going to be honking after a recreational game. Do they honk after a game at Ice Oasis? Just curious as we will keep tabs. Studies have been done nationwide showing property values actually increase when a business , such as ours, is built in the neighborhood. We promise to be a good neighbor that all of you can be proud of..
becky October 25, 2011 at 12:56 AM
To Joe How many people are you expecting between 5 p.m. and closing, number of cars, school busses, etc per day? Where will they park? Parking is tight alreaduly,as there us a company across from Manta on Edison. I think it will be a problem with only the streets (Edison and 5th) Broadway has 4 total lanes. This is a residential area. Will there wind up being a stop light? The corner used to be with much less traffic than now. My dogs( dead now) used to get out the yard and did not get hit. These days our dog would get hit. People come to rolling stops. So with even more traffic it will be worse. How do you plan to handle it? People are lined up on 5th almost to the railroad tracks at about 4 p.m . daily now.
Joe Fernando October 25, 2011 at 01:12 AM
We anticipate 50-100 patrons at any given time (after 5pm). Unless we hold a school "special" function, we do not anticipate busses on a normal basis. We will have about 150 parking spots on the property , more than was required when we submitted our plans. If you look at Ice Oasis, the cars coming in and out are not as excessive as one may believe because of the different game start and ending times. They only have 40-50 parking spots. The walls are thinner than ours and even with the referee whistles, you can't hear anything from the outside. Thanks again for your comments and concerns. I can be reached directly @650-345-4033 or we would be more than happy to give you a tour of the facility.
becky October 25, 2011 at 04:46 PM
I don't know about the ice rink. You are building a 75,000 square foot building with a soccer field and the other field looks like a football field in the picture. The ice rink is not 75,000 square feet as far as it looks. Also I am pretty sure that there are no houses that close to the ice rink. I will check the next time I drive past it. They only have ice skating or teams there, not many sports activities going on at once as you plan to have. Guess this is a pointless discussion, except I won't be using the facility and know it will make traffic worse as well as a lot of people all around our areas.
Marcus Maita October 25, 2011 at 08:37 PM
Hi Becky, Just to clarify, we are not building a 75,000 sq. foot building. It's already there. We are converting my families empty former beer distributorship (which had lots of commercial traffic and was operating 24 hours a day) into an indoor sports facility that will not only provide tax revenue to the county, but provide dozens of new jobs, stimulate the local economy, increase property values, and fill one of the largest voids in the area. Part of our process was to prepare an environmental document which included a very detailed traffic study to see if there would be any potential impacts, and we are pleased to say that no significant impacts were found. Our facility is definitely intended to provide a tremendously positive impact on the community and with our collaborations with the Sheriffs department and their SAL programs just as an example, like Joe mentioned, we will run and make SportsHouse a business that everyone can be proud of. Also, as Joe mentioned, we would be more than thrilled to show you around and answer any more questions you may have. This is a tremendous opportunity for our area, and we are extremely excited and proud to bring it to Redwood City and the North Fair Oaks community. Thanks for your comments! Best, Marcus Maita
Stacie Chan (Editor) October 27, 2011 at 06:53 PM
Thanks Joe and Marcus for keeping us updated on the process. I'll be touring the facility Friday so residents can see what currently exists at 3151 Edison Way. (yup! a big, empty warehouse!)
John Eilers December 06, 2011 at 07:14 AM
I have lived in the area for over eight years. Traffic was never that bad when the beer distributor was operating out of that building. The evening traffic in our neighborhood is going to increase greatly. With the other plans that are moving forward for NFO (high densitity housing, additional thru streets) this neighborhood is going to suck. I like how SM county council operates. What a joke...
Robert Trangmar December 11, 2011 at 10:29 PM
The San Mateo Council meeting regarding this issue will be held this Tuesday, December 13 at 9am if you have concerns. Youth recreation centers do not sell alcohol. If Red Morton started selling alcoholic beverages, the community would feel justifiably outraged. Selling this proposed establishment as altruistic or philanthropic proves entirely laughable. When has pushing alcohol in low-income areas bettered the community? Would the owners of the esteemed establishment consider a sports bar—not a half a block from their quiet homes—a valuable addition to their affluent neighborhood?
Joe Fernando December 12, 2011 at 02:46 AM
We appreciate Mr Trangmar comments, but please understand that we are not "pushing alcohol in a low income neighborhood" We are promoting a social sporting and recreation environment for families, which include the hard working adults as well as their children. Our cafe will feature pizza, burgers, salads and a host of other "eats". The reason we opt to serve "beer and wine" along with other juices , waters and sodas is to offer our patrons a chance to unwind and gather with their teams and families after a sports league event. The Ice Oasis, located 1/2 a mile away, across from the neighborhood housing offers beer and wine.We don't believe they have ever experience a problem. We will never promote ourselves as a "bar". Would you feel this way if a Round Table pizza came into the community? They also provide beer , but are still considered a family establishment. To answer Mr.Trangmar, " Our family would love to have this in my affluent neighborhood, if I was wealthy enough to live in one. We believe and pray this will be a huge , positive benefit ( in every way) for the North Fair Oaks Community and the envy of all other neighborhoods who refuse to be considered "low income".
Laura Whittaker December 12, 2011 at 06:51 AM
The facility owners (including Mr. Fernando) have bought and sold the so-called recreational facility. There is absolutely NO need to sell alcohol at a facility like this. That is, unless it is profit driven - which it is. I think the community would feel better if there were a stipulation prohibiting the sell after a reasonable time like 7 p.m. I like how Mr. Maita mentions SAL and other youth programs. Just another way to manipulate the system. I just wish these impressionable youth would not be exposed to alcohol and other adult activities. This project is PROFIT driven and trying to argue otherwise is more of the "bought and sold" process. No Thanks - our community deserves much better.
garym April 22, 2012 at 07:52 PM
Joe - with Fitness 101 closing their doors 4/30/12, it would be awesome to have a fitness facility that provides weights/cardio equipment. Any plans.
Lou Covey, The Local Motive April 23, 2012 at 04:27 PM
I live just a block from the Ice Oasis and there is absolutely no impact on our neighborhood from the activities there. There are more public disturbances coming from Andrew Spinas Park and the bar on 2nd and Bay. I think traffic concerns for the intersection of 5th and Edison are valid, but traffic on 5th is the worst at commute times and when Fair Oaks and Taft get out. The rest of the day is's pretty mild.
Marcus Maita April 26, 2012 at 09:42 PM
Thanks Gary and Lou for the comments. We're working hard to do this project right and want to make SportsHouse a real asset to the entire community. Gary, like you, we were bummed to hear about Fitness 101 closing and we spoke with the owner about their situation. As of now we do not have plans to have actual weights and cardio equipment, but have spoken with several people who are interested in partnering with us to do more of the group exercise concepts like boot camps, personal training, crossfit, etc. Certain things won't change, however we view our facility as one that will evolve and change through time and a lot of that will be based on what the community wants and tells us. We're extremely excited to get going and hopefully will start construction soon. Like we tell everyone, if you or Lou ever want to stop by and see what our plans and vision are, please don't hesitate. All the best! Marcus Maita


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