U-Sushi Calls it Quits on South Beverly Drive

The Beverly Hills restaurant that let diners customize their own sushi rolls is closed.

The space at 168 S. Beverly Drive just can't seem to catch a break.

With a pedestrian-worthy spot at the corner of Charleville Boulevard, the latest business to occupy the location has closed after about a year: U-Sushi.

Opening for business in December 2011, the joint offered made-to-order sushi rolls. Patrons got to choose from 40 different ingredients, including rice, classic fish options, veggies and sauces. Once the ingredients were narrowed down, machines would do the work of a traditional sushi chef by getting the rolls table-ready.

The failed business venture that occupied the space before U-Sushi came along was Famous Cupcakes.

Did you ever eat at U-Sushi? What did you think? Tell us in the comments section.

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George Vreeland Hill January 05, 2013 at 11:11 PM
This is sad news, but high rents, high taxes and on and on is ruining Beverly Hills as we know it. The economy should have taught us a few lessons about that. In case you have not noticed, there has been a record number of vacant buildings in BH recently. Also, parts of BH are starting to look like Paterson, NJ. We are slowing losing our wonderful city to greed.
Ace T January 06, 2013 at 01:33 AM
I went to this place once and the food was awful. Lets start there before saying the city is falling apart and rents are too high. I almost vomited, very low grade sushi, and bad concept. Already decent Sushi restaurant down the street, no way crappy food will win over Beverly Hills residents. There are plenty of places on Beverly that do well with mid-priced food. Cabbage Patch for example started 2 years ago and does great business because food quality and taste is excellent. New Burger Lounge just opened and busy every time I've gone there. Just there today and burgers are one of the best in the city. I have not been to Momed yet but saw great reviews online and LA times. So there is enough business to go around and I don't see the comparisons to NJ which is silly. I do agree taxes are far to high and something needs to be done at some point but Beverly Hills generally gets better every year with new projects and better stores. Flemmings just opened, and packed every night I've gone, plus several newer and better stores are opening soon; Like an All Saints opening on N. Beverly. Higher rents mean only better tenants can survive. Yes some local stores will suffer but local artist who have following or more business abilities will open up like Daniel Maltzman Galley on Beverly just did. George and Larry both are wrong the city is in an upward trajectory like never before. Annenberg Center for the Performing Arts opening soon, this city has it all. No other place like it.
Marie Cunningham January 06, 2013 at 02:20 AM
This is indeed an interesting discussion. Rent is on the higher end in Beverly Hills, yet the quick/cheap sushi model of U-Sushi could simply have been a poor fit for the Beverly Hills community. Marie
Anthony Daniel January 06, 2013 at 04:09 AM
exactly Marie, and like Ace said the food quality of U-Sushi is not great, and perhaps they buy the cheapest product they can get
Ace T January 06, 2013 at 08:54 AM
Funny enough just had Sushi on Beverly Dr. at Sushi Kiyono tonight. Bill was $36.00 for 2 people for four rolls and beverages, I don't think you can much better anywhere else on the Westside. Very affordable and great quality, actually very impressed especially for the price. If I recall correctly USushi was about the same price just lower grade food. $8-9 a roll and the sea weed was stale and would stick to your mouth. Thank goodness they left and we get a chance to something better there. There concept and product was all wrong; end of story.


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