Redwood City's 'Zazzle' Won't Sponsor Bay to Breakers Race

Redwood City-based Zazzle, a website that sells customizable gifts and other novelties, has pulled out of sponsoring the famous Bay to Breakers race in San Francisco.

According to the Chronicle, "Zazzle withdrew after failing to reach terms with race organizers for a third year of sponsorship."

This leaves the race, coming up on its 102nd year, only four months to find a new major sponsor, as the race is scheduled for May 19.

Chronicle reporters Phillip Matier and Andrew Ross say they were told a "marquee sponsorship" could cost a company anywhere from $250,000 to $500,000.

"Even then, we're told, that doesn't cover the cost of putting on the race, said to be upward of $1 million," they said.

Matier and Ross also reported they were told by a Bay to Breakers representative that, whether or not they find a new major sponsor, the race will go on.