Peninsula Caterer Eying Redwood City Expansion Offers Simple Success Formula

Sandra Pereznegron's business has grown amid an economic downturn. A proposed Oak Knoll Drive market and kitchen would bring 15 new jobs to Redwood City.

Sandra Pereznegron's formula for success sounds easy enough.

"Love what you do," she says.

It seems to be a winning strategy.

In the throes of an steep economic downturn, Pereznegron started up a catering business in Menlo Park in 2010. And at a time when businesses large and small were downsizing or completely shutting down, Pereznegron's  Bay Area Catering and Events has grown.

And she's not done.

Pereznegron's business, which she co-owns with her brothers Javier and Mario, is eyeing an expansion into the site of the shuttered Emerald Market on 3205 Oak Knoll Drive. The 2,000-square-foot storefront would include an organic market in addition to a commercial catering kitchen.

The Pereznegrons are awaiting city approval for the store later this month.

BAC Organic Market would serve premade meals. In addition to adding jobs, she said the city would benefit from additional tax revenues.

Pereznegron said the Emerald Market store would add 15 jobs to their company, which already employs 35.

Pereznegron said her company caters to groups of all sizes - from family gatherings of 10 to 2,000-plate corporate conferences. Either way, everything on their wildly varied international menu - they feature everything from pork sliders and chicken quesadillas to cumin Panko crusted free-range chicken and sushi - is made from scratch, she said.

"We love to eat good food, and that’s what we bring to our customers," she said.

But her business's success isn't just about the food.

The relationships she's established with her clients, and they way her employees treat their customers are just as important as their signature citrus salsa.

"If there's something that we do wrong, we fix it," she insists.

"We like to maintain happy customers. If our customers are happy, we will be in business for a long time."


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Kit Golson October 01, 2012 at 04:30 PM
Congratulations! this sounds like a wonderful use of the old Emerald Market space!!
TJ October 01, 2012 at 05:17 PM
Yay! Great news!!
D October 01, 2012 at 07:24 PM
The 15 jobs are not new. On BACE's website dating back to last year, they stated that they already had over 45 employees. Also, Menlo Park was not their first location. Search for: 830 Stewart Drive 1725 De La Cruz Blvd They were at these locations years prior to Menlo Park.
monike October 01, 2012 at 07:56 PM
This location looks ideal for RWC. The location in Menlo Park is totally unsuitable for the business and neighborhood. We are looking forward to see them go!
Buck Shaw October 02, 2012 at 01:31 AM
You can bet they never will break 49 employees, because at 50 Obamacare will kick in...


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